Portfolio
Nearly Two Decades of Building Brands,
Before "Content Strategy" Had a Name
I started managing marketing and media for a national fundraising event in 2008, long before "content strategist" was a job title anyone used. Since then I've built digital presences for Olympic athletes, launched brands from nothing, run press campaigns that landed in national magazines, and grown audiences into the tens of thousands, all without ever losing the instinct that good marketing is really just good storytelling. What follows is a selection of that work.
Olympian, Lisa Wilcox
2025 - Present
I manage the complete digital presence of Olympic bronze medalist Lisa Wilcox: I built her website, LisaWilcoxDressage.com, in October 2025, and it now draws 1,600+ unique visitors a month. I grew her social following to 15,000, including 5,600 on Facebook and a comparable audience on Instagram, and placed her in a luxury feature in Polo DeMarco Magazine, with an upcoming feature in United Airlines' Hemispheres on the way. This is brand-building at the level elite athletes deserve, and it's ongoing work I'm proud to have my name on.
"Rick doesn't just manage my digital presence, he tells my story the way I would tell it myself. Finding someone with his eye who also truly knows this sport is rare."
Tequila Scenario
Present
I manage the complete digital presence of Tequila Scenario, a small-batch, 100% Blue Weber agave tequila handcrafted in the Jalisco Highlands, with bottles featuring original equine art by internationally renowned painter Elise Genest. I direct all social media strategy and content across their platforms, produce the brand's video, imagery, and commercials using cutting-edge AI tools, and built and launched an influencer charity challenge that ties every partnership to a cause the rider cares about. www.TequilaScenario.com
Master Saddler,
Renee Waters
Present
I manage the complete digital presence of Certified Master Saddle Fitter Renee Waters, one of the few fitters in the United States fully certified through the Master Saddlers Association. I built her website, ConnectionSaddleFit.com, from the ground up and direct all social media strategy and content across her platforms. In the first month under my management, her Facebook audience (@CountySaddleryOfFlorida) grew 30.3%, from 1,900 to 2,475 followers, driven by an education-first content strategy designed to build authority and awareness ahead of sales.
Dressage Under The Stars
2008–2019
I founded and led all marketing for a charity event that grew, over more than a decade, into a nationally recognized fixture on the U.S. equestrian calendar. I built the sponsorship strategy from the ground up, secured major corporate partners, and ran the media relations and event branding that took it from a single evening to a fundraising platform that raised hundreds of thousands of dollars for cancer research. This is where I learned that a good cause still needs a great story to find its audience.
A Data-Driven Approach
Every campaign I run is guided by analytics, not guesswork. I track what content actually drives traffic and engagement, then adjust strategy in real time so clients see measurable growth instead of vanity metrics.
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Modern Tools, Proven Results
I stay current with the most innovative platforms and tools available, and I have a proven track record of turning that data into strategies that grow engagement and reach across every platform I manage.
Skills & Tools
A quick snapshot of the platforms, skills, and best practices I bring to every client engagement.
Strategy & Analytics
SEO, Google Analytics, Meta Business Suite, CMS platforms
Content & Design Tools
HubSpot, Canva, Adobe Creative Suite, AP Style
Media relations, press outreach, brand messaging
PR & Communication
Let's Build Your Brand's Next Chapter
Have an opportunity or project in mind? I'd love to hear about it.
Where the Dream Becomes the Journey
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