Portfolio

Nearly Two Decades of Building Brands,
Before "Content Strategy" Had a Name

I started managing marketing and media for a national fundraising event in 2008, long before "content strategist" was a job title anyone used. Since then I've built digital presences for Olympic athletes, launched brands from nothing, run press campaigns that landed in national magazines, and grown audiences into the tens of thousands, all without ever losing the instinct that good marketing is really just good storytelling. What follows is a selection of that work.

Olympian, Lisa Wilcox
2025 - Present

I manage the complete digital presence of Olympic bronze medalist Lisa Wilcox: I built her website, LisaWilcoxDressage.com, in October 2025, and it now draws 1,600+ unique visitors a month. I grew her social following to 15,000, including 5,600 on Facebook and a comparable audience on Instagram, and placed her in a luxury feature in Polo DeMarco Magazine, with a feature forthcoming in United Airlines' Hemispheres. This is brand-building at the level elite athletes deserve, and it's ongoing work I'm proud to have my name on.

"Rick doesn't just manage my digital presence, he tells my story the way I would tell it myself. Finding someone with his eye who also truly knows this sport is rare."

Olympic Bronze Medalist, Lisa Wilcox, collage

Tequila Scenario
Present

Tequila Scenario is a small-batch, 100% Blue Weber agave tequila handcrafted in the Jalisco Highlands, with bottles featuring original equine art by internationally renowned painter Elise Genest. I run every aspect of the brand's digital presence. I direct all social media strategy and content across their platforms, produce the brand's video, imagery, and commercials using cutting-edge AI tools, and built and launched an influencer charity challenge that ties every partnership to a cause the rider cares about. www.TequilaScenario.com

Master Saddler,
Renee Waters
Present

I run the complete digital presence for Certified Master Saddle Fitter Renee Waters, one of the few fitters in the United States fully certified through the Master Saddlers Association. I built her website, ConnectionSaddleFit.com, from the ground up and direct all social media strategy and content across her platforms. In the first month under my management, her Facebook audience (@CountySaddleryOfFlorida) grew 30%, driven by an education-first content strategy designed to build authority and awareness ahead of sales.

Dressage Under The Stars
2008–2019

I co-founded Dressage Under The Stars in 2008 with Neil Hirsch, the founder of Telerate and owner of the Black Watch Polo Team, and held the board seat for marketing and sponsor relations for more than a decade. It began as a series to promote the sport and later grew into a fundraising event. By 2017 it was bringing in tens of thousands of dollars annually for cancer research and had become a fixture on the U.S. equestrian calendar.

I built the sponsorship program from nothing and secured Fortune 500 partners including Range Rover. I ran media relations, event branding, and marketing. The event was later licensed to a polo brand and continues today as Polo Under The Stars.

A good cause still needs a great story to find its audience. This is where I learned that.